The Tribeca X Awards recognize outstanding achievement in story-driven brand collaborations across seven categories: Feature Films, Short Films, Episodic Series, Audio, Games & Immersive, Commercial Spots, and Creator & Influencer Collaborations.
All Official Selections are considered for two additional prizes: the Tribeca X Social Impact Award, celebrating projects that leverage storytelling for change, and the Tribeca X Environmental Impact Award, highlighting projects addressing urgent environmental issues.
The Tribeca X Awards ceremony will be held on June 10, beginning at 4:30pm, where the winners will be announced and honored.
Congratulations to our 2025 Tribeca X Award Winners
Features Winner
Abnormal Beauty Company
A rare glimpse into the tumultuous yet groundbreaking journey of The Ordinary, a brand that redefined the beauty industry with its unwavering commitment to transparency. As a former DECIEM employee, Director Aref Mahabadi leveraged his insider perspective and deep connections within the company to navigate the sensitive territory of telling its story and that of its founder, Brandon Truaxe. The film reveals the story through intimate interviews with Brandon Truaxe's inner circle, never-before-seen footage, and social media posts documenting the highs and lows of Truaxe's public life.
Shorts Winner
The First Speech
Reporters Without Borders Germany marked their 30th anniversary with a campaign that celebrates their dedication to holding accountable those who oppose democracy and the free press -- in a year when democracy faces its toughest challenge in history, with over half of the world’s population heading to the polls.
Commercials Winner
Century of Cravings
Uber Eats celebrates the history of football in this Super Bowl spot, featuring Matthew McConaughey reimagining the origins of the sport with a funny twist: that football was invented to sell food. The spot also features McConaughey’s famous co-conspirators: Martha Stewart, Charli XCX, Kevin Bacon, Greta Gerwig and Sean Evans.
Episodic Winner
A New York Minute
Mejuri partnered with Gia Coppola to create a raw, unscripted film series capturing real-life moments of young women in New York. Shot on 16mm, the campaign emphasizes authenticity while redefining jewelry marketing through intimate, cinematic narratives rooted in everyday experiences.
Content Creator/Influencer Winner
A Robot's Guide to Happiness
Built for social media, this masterful documentary series dives into the many facets of happiness & the relationship between humans and machines to answer one question: will AI actually be good for humanity?
Games/Immersive Winner
The WICKED RP: The Official Experience on Roblox
Wicked RP reimagined a beloved musical for Gen Z and Gen Alpha by creating an immersive, interactive world in Roblox. Players explored Oz through custom avatars, roleplay, and iconic locations like Shiz and Munchkinland, built using LiDAR and behind-the-scenes footage. With 10.6M+ visits and direct ticketing via Fandango, Wicked turned into a personal, playable story for a new generation.
Audio/Podcast Winner
Dragon Age: Vows & Vengeance
A pair of heroes brought together by fate embark on a journey of revenge, redemption, and love. Along with the 7 Veilguard Companions and set in Thedas, Dragon Age fans will love this world-expanding adventure podcast.
Social Impact Winner
Daniel Really Suits You
Daniel’s story is about the quiet milestones of youth that connect us all as he finds the freedom to be himself. While these experiences may be universal, for Daniel and his family, they often feel under threat because Daniel is one of more than two million people who are transgender and non-binary in the United States.
Environmental Impact Winner
A Vital Sun
A Vital Sun is from Fordham University and Lightbeam’s Better Business digital series, which highlights business leaders driving positive change. Narrated by Ben Stiller, the film profiles SEKEM, an Egyptian company that transforms desert land into fertile farmland using biodynamic farming methods.
Audio/Podcast
Podcast and audio stories that bring listeners beyond the brand.
Games and immersive worlds that take brand engagement to a new level through innovative, story-driven experiences in XR, 360 & 3D films, multimedia installations, and more.
Our 2025 Tribeca X Jury will select winning projects across 7 categories: Feature Films, Short Films, Episodic Series, Audio, Games & Immersive, Commercial Spots, and Creator/Influencer Collaborations. Winners will be announced at the Tribeca X Awards Ceremony on June 11th at Convene One Liberty Plaza.
MAIN JURY
CHAUCER BARNES
Chief Marketing Officer, UnitedMasters Inc.
CHAUCER BARNES
Chief Marketing Officer, UnitedMasters Inc.
Chaucer Barnes is Chief Marketing Officer of UnitedMasters Inc., working across UnitedMasters and Translation to build creative solutions for marketing leaders who want to lead the next stage of seismic growth for their companies. In creating a new normal for the way brands and creators alike mint and trade cultural capital, he applies tools and lessons from every chapter of his life – media planner, brand strategist, creative director, partnership architect, and independent musician.
Jenna Lyons
Creative Entrepreneur & Partner at FundamentalCo
Jenna Lyons
Creative Entrepreneur & Partner at FundamentalCo
Jenna Lyons is a Partner at Fundamentalco and former President and Executive Creative Director of J.Crew Group. Widely known for transforming J.Crew into a top U.S. fashion brand, she is a celebrated entrepreneur, tastemaker and undisputed style icon. Featured in Vanity Fair, Vogue, and on covers like Fast Company, she was named one of Time’s 100 Most Influential People and dubbed “The Woman Who Dresses America” by The New York Times. Jenna resides in SoHo with her teenage son, partner, loyal dog and three cats.
Kristine Segrist
Global Head of Consumer Marketing, Canva
Kristine Segrist
Global Head of Consumer Marketing, Canva
Kristine Segrist is VP of Consumer Marketing at Canva, the leading online visual communication and collaboration platform. Kristine leads a global marketing team across performance, brand, and lifecycle marketing, as well as experiential, media, partnerships, community and social. She brings previous experience from Meta, WPP, and GroupM, where she led the Netflix account during its streaming boom. Kristine is passionate about marketing innovation and building culturally resonant brands.
AUDIO/PODCAST JURY
Carrie Brody
VP, Business Development, Higher Ground Productions
Carrie Brody
VP, Business Development, Higher Ground Productions
Carrie Brody is currently the VP of Business Development at Higher Ground. She previously led Business Development at Malcolm Gladwell’s Pushkin Industries, where she oversaw deals across podcasts, partnerships, and film and television. Prior to Pushkin, she was Chief of Staff to the President of Jujamcyn Theaters. She began her career in the talent department of William Morris Endeavor and holds a BA in English Literature from Kenyon College and an MBA from Harvard Business School.
Don MacKinnon
Co-Founder and CEO, Hark Audio
Don MacKinnon
Co-Founder and CEO, Hark Audio
Don MacKinnon is Co-Founder and CEO of Hark Audio, a podcast curation app featuring thematic playlists of curated podcast moments. He co-founded Hear Music, built the Starbucks music platform, led Bono’s Product (RED) music initiatives, and co-founded Milq, whose AI tech led to an exit to TD Bank. He created UNUM for Ken Burns and PBS. Don is the recipient of the ACLU “Bill of Rights” award for advancing artistic freedom.
Kyle Wasserman
Creative Executive, AppleTV+
Kyle Wasserman
Creative Executive, AppleTV+
Kyle Wasserman joined Apple in 2017 and launched the award-winning Apple TV+ Original Podcasts division, overseeing narrative series, companion and sports podcasts, as well as adaptations across scripted and nonfiction formats. His work has been recognized by the Tribeca Film Festival, the duPont-Columbia Awards, Signal Awards, Adweek and the Webby Awards with top titles including “The Line,” “Wild Things: Siegfried & Roy,” and “Extrasensory,” alongside official companion podcasts for Apple TV+ series, among many others.