The Ordinary

The Abnormal Beauty Company

Aref Mahabadi Director

A rare glimpse into the tumultuous yet groundbreaking journey of The Ordinary, a brand that redefined the beauty industry with its unwavering commitment to transparency. As a former DECIEM employee, Director Aref Mahabadi leveraged his insider perspective and deep connections within the company to navigate the sensitive territory of telling its story and that of its founder, Brandon Truaxe. The film reveals the story through intimate interviews with Brandon Truaxe's inner circle, never-before-seen footage, and social media posts documenting the highs and lows of Truaxe's public life. At its core, the film is a tribute to Brandon Truaxe's genius and his undeniable impact on the beauty industry, but it's also a reflection on the price of innovation and the vulnerabilities that often accompany greatness. The film aims to set the record straight, shedding light on the misunderstood aspects of Truaxe's journey, the destructive power of social media and the individuals who were caught in the middle.