Daily Schedule
Day 2, June 10
10:00
10:00-10:30am
Redefining Storymaking: Building Brands that Move Culture
Raja Rajamannar, CMO, Mastercard; Meena Harris, Moderator
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10:30-11:00am
From Gridiron to Greenlight: How the Chiefs Are Rewriting the Rules of Sports Media
Lara Krug, Chief Media and Marketing Officer, Kansas City Chiefs; Kaylee Hartung, Emmy Award Winning Journalist, Moderator
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11:00
11:00am-11:30pm
Driving Change: The Power of Women’s Sports
Andrea Brimmer, Chief Marketing and PR Officer, Ally Financial Inc.; Moderator, Crystal Dunn, FIFA World Cup champion and Olympic Gold Medalist, USWNT; Merritt Mathias, Former NWSL champion and Host of the Sports Are Fun Podcast; Ari Chambers, Multimedia journalist, Host, and Women's Sports and Culture Amplifier
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11:30am-12:00pm
Powering Possibility: Tools, Technology, and the Future of Storytelling
Ami Badani, CMO, Arm; Eliza McNitt, Immersive Filmmaker; Anthony Tripaldi, Senior Creative Technologist at Google Creative Lab; Jason Wachter, Director and Head of Global Brand Partnerships at Meta
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presented by Arm




12:00
12:00-12:40pm
Doing Good Together: Corporations Shining a Light on Nonprofit Partners
Mary Culler, President of Ford Philanthropy; Art dela Cruz, CEO of Team Rubicon; Cole Sax, Filmmaker; Phil Hessler, Filmmaker; Kate Bolduan, CNN Anchor (Moderator)
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presented by Ford Motor Company





12:40-1:00pm
Networking Break
Complimentary lunch served
1:00pm
1:00pm-1:30pm
The AD Club of New York's CONVERSATIONS WITH: Young Pro Edition
Kofi Amoo-Gottfried, CMO, DoorDash; Danny Gardner, Head of Social Intelligence, Haleon
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presented by The AD Club of New York


1:30pm-2:00pm
A Man With Sole – A Conversation with Designer and Founder of the Mental Health Coalition Kenneth Cole
Kenneth Cole, Designer and Founder of the Mental Health Coalition; Chris Cuomo, NewsNation Host & Emmy-Award Winning Journalist
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2:00pm
2:00-2:30pm
New Studio System – How Fox Is Reimagining Content, Creators, and Commercial Opportunity Centered on the Consumer
Julian Franco, President, Operations & Strategy, FOX Entertainment; Nyesha Arrington, chef, restauranteur, mentor and judge on FOX’s Next Level Chef; Jerry Daniello, SVP Brand Partnerships, FOX Entertainment; Jennifer Maas, Variety, Senior Business Writer, TV and Gaming, Moderator
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2:30-3:00pm
The Creator Era: Redefining Influence, Identity, and Impact
Jo Cronk, President of North America, Whalar; Taryn Delanie Smith, Writer, Actor, & Digital Creator; Adam W, Content Creator & Comedian; Ugo Mozie, Designer and Image Director
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presented by Whalar




3:00pm
3:00-3:30pm
Built to Last: Storytelling, Authenticity, and the Future of Founder-Led Brands
Simon Huck, Co-Founder, Lemme; CEO, Command Entertainment Group; Melissa Wood-Tepperberg, Founder, Melissa Wood Health
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3:30-4:00pm
From Breaking Bad to Dos Hombres: Storytelling Beyond the Screen
Bryan Cranston, Actor & Co-Founder of Dos Hombres; Cynthia Littleton, Co-Editor-in-Chief, Variety, Moderator
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5:30pm
5:30pm-7:30pm
Tribeca X Awards Cocktail Reception
Toasting the 2025 Official Selections and Winners on the Spring Studios Roof Terrace.