Building A New Media Empire: How Paris Hilton's 11:11 Media is Rewriting the Script
Global entrepreneur, pop culture icon and CEO of 11:11 Media, Paris Hilton, takes the stage with Co-Founder and President Bruce Gersh for a conversation about building a global next-generation media company where content, community, and commerce converge. From launching culture-defining brand campaigns and compelling cross-platform content to leading advocacy-driven initiatives and global product lines generating over $4 billion in retail sales, Hilton and Gersh explore how innovative storytelling is reshaping brand-building. The conversation will offer insights into the power of authenticity, the role of innovation, and how 11:11 Media is rewriting the playbook for engaging audiences and creating lasting cultural impact.
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Andrew Wallenstein
Andrew Wallenstein is President and Chief Media Analyst of Variety Intelligence Platform, a market-research division at Luminate, the premier data and insights provider for the entertainment industry. From 2011-2024, Wallenstein worked at Variety, including five years as Co-Editor-in-Chief,where he launched the leading entertainment-news brand’s weekly magazine and powered the Variety.com website to record Internet traffic. In 2020, he founded the subscription venture Variety Intelligence Platform, which was acquired by Luminate in 2025. Wallenstein is also an adjunct professor at Syracuse University’s Newhouse School of Public Communications, where he teaches the “Hollywood: Navigating the Future” course. He previously taught journalism and media courses at Queens College, Hunter College and Columbia College Chicago. He was an on-air contributor for NPR's nationally syndicated show All Things Considered for nearly a decade and also hosted the PBS series "Variety Studio: Actors on Actors" and TV Guide Channel's "Square Off," a weekly primetime series about the TV industry. Wallenstein has a master's degree in journalism from Columbia University. He received the Luminary Award for Career Achievement from the Los Angeles Press Club in 2017.
Bruce Gersh
Emmy-winning media executive Bruce Gersh is President & COO of 11:11 Media, co-founded with Paris Hilton. He’s held leadership roles at PEOPLE, Entertainment Weekly, ITV Studios, Disney-ABC, and William Morris. At Four M Studios, he produced original content for Netflix, Apple, ABC, and more, with a focus on digital innovation, branded content, and strategic partnerships.
Paris Hilton
Global pop culture icon and CEO of 11:11 Media, Paris Hilton has transformed her celebrity into a diverse empire spanning entertainment and consumer products. Her #1 album INFINITE ICON, bestselling memoir, reality shows, and 30 fragrances grossing $4+ billion showcase her business acumen. Beyond running a thriving global media company, through her non-profit 11:11 Media Impact, Hilton advocates to protect vulnerable youth in institutional settings, which led to the passage of the federal Stop Institutional Child Abuse Act bill and the enactment of 12 state laws.
